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On-demand resources, in-demand skills

An ever growing community of coaches, faciliators and designers and subject experts — designing and delivering learning experiences and resources that make a real impact on your business challenges.

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Ben Ludlow works within Whitehall, helping Department for Transport Ministers to get their points across succinctly. Here he explains why being clear in your writing is so important, and the quick clarity test to do before filing copy.

How to check your writing for clarity

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Ben Ludlow has worked within government and business, helping people to get their points across effectively. Here he explains how to apply the 'rule of three' in email, presentations and copy.

Using the 'Rule of Three' to communicate memorable ideas

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Copywriter and Creative Director Steve Harrison talks about how putting the reader in the driving seat can transform our writing.

The power of 'You' in writing

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Matt Gypps is a longstanding member of digital product studio ustwo and the creator of the Pixel Perfect Precision Handbook. In this film he explains the essential role that microcopy plays in creating smooth digital experiences.

What designers need to know about microcopy

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Copywriter Vikki Ross shares some tips on getting started when you’re staring at a blank page.

How to start writing

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Copywriter Vikki Ross on the importance of defining, and being consistent with, with the language your brand uses.

The secret to a successful Tone of Voice

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Vikki Ross reveals how to get out there and get under the skin of a brand before writing on their behalf.

How to write with authority for brands

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Copywriter and Creative Director Steve Harrison describes how simple words will make people read your writing.

Keep it simple. Quick and effortless copywriting

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Roger Horberry is an author and copywriter. Here he demystifies the writing process, and offers a helpful tip for crafting good copy.