Forget the brief for a second and just start writing. Anything. In your own voice.

Once you’ve warmed up a little, make a checklist of the things you want to say in your copy to go back to once you’ve written your first draft.

Flick through a magazine to trigger other words that you could use in your copy.

Trust in your subconscious. Take 2 minutes to clear your mind before jumping into the next project.