Videos
How to write with authority for brands
1 min
Key takeaways
1
Go beyond Google and go to the brand’s factories, shops and offices to get the story straight from the horse’s mouth.
2
Talking to the brand’s employees is a great way to gain additional insights, even when they think they have nothing to say.
3
Don’t forget to bring a pen and paper to write everything down, especially if you’re forgetful - this may in turn trigger new words and ideas.
In their shoes...
Do your research by putting yourself in the brand’s shoes (whether they make them or not). Investigating every aspect of their business will give you a fuller picture of who they are, and what they might sound like.